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The Bear Truth
In 1981, little girls throughout America were snapping up Strawberry Shortcake dolls, lunchboxes, stickers and anything else they could find. American Greetings and its character development division, Those Characters From Cleveland, had a big, delicious hit.
But could they do it again?
Morry weiss biography of martin
Those Characters co-presidents Jack Chojnacki and Ralph Shaffer strategized with American Greetings’ toy partner, Kenner, in New York City. The company known for its Star Wars action figures wanted to get into the plush business with a line of teddy bears.
So young cartoonist Dave Polter and artist Elena Kucharik were enlisted to help turn a stuffed toy that’s been around since the early 1900s into a huggable expression of emotions.
Shaffer Forty percent of the plush market was teddy bears, so [Kenner] wanted to try something with bears.
We came back to Cleveland and, immediately, it was mental fatigue: What in the heck are we going to do that’s different?